This video can be viewed with the Flash media player, which is not installed on your computer.
| Title | Duration |
|---|---|
| Play in full | 64:00 |
| Our marketing philosophy | 10:27 |
| Mainstream brands | 04:43 |
| Premium portfolios | 12:59 |
| Expanding categories | 07:53 |
| Executing with customers and consumers | 07:00 |
| Revenue management | 07:35 |
| Conclusion and selected Q&A | 13:35 |